A mailing list is a valuable tool when it comes to getting your customers to come back to your place of business in the future, and any business can definitely increase their profits and revenue by implementing a mailing list into their business model. While a regular snail mail list is probably outdated, there is nothing wrong with an email mailing list to keep your customers informed about your business. If you want to get the best results with your mailing list then you need to make sure that you add value to your emails. Here are a few examples of what you can use.
Coupons are the perfect tool to get people to subscribe to your mailing list because everyone likes the idea of saving money. If you can afford to give away some discounts on a regular basis, this is probably the best tool you can use to increase the number of subscribers on your mailing list.
New Product or Service Notifications
The other bit of value that you can add to the emails for your mailing list is notifications for new products and services. Customers often want to stay up to date with what a business has to offer, so you should think about sending out notifications through the mailing list whenever you have something new.